Written by
Matt Frentheway

4 Franchise Myths Put to Bed

Franchising might not be uncharted territory in the American economy, but when it comes to owning one, misconceptions abound.

If you're eyeing franchising, don't let these misconceptions deter you.

It's Only for the Wealthy

The term "executive" might evoke images of high-powered corporate boardrooms, but executive franchising is far more inclusive than that. If you've ever led a team, managed a budget, or steered any kind of organization towards its goals, you're a candidate. We've seen successful franchise owners come from all walks of life – from nonprofit sectors to military backgrounds. Leadership and strategic thinking are the key skills, not your title.

You Have to Invest Big

One of the biggest barriers for potential franchise owners is the perceived cost. Yes, some franchises, particularly those with national recognition, come with hefty price tags. However, there are plenty of opportunities in regional brands and newer franchise concepts that require significantly less capital. Furthermore, various financing options exist to support new franchise owners, including specialized federal loan programs. Don't let the myth of million-dollar investments stop you.

You Have to Buy Multiple Units

Contrary to popular belief, diving into executive franchising doesn't mean you have to start with multiple locations. Many franchisors offer pathways from single-unit operations to executive ownership. Success with your first location can either be a stepping stone to acquiring additional units or a standalone achievement that brings financial rewards. This flexibility allows you to scale your involvement and investment at your own pace, debunking the myth that executive franchising requires immediate large-scale commitment.

It's a Full-Time Job

The entrepreneurial world is often associated with round-the-clock workdays, but executive franchising breaks this mold. The goal here is to achieve a full-time income through part-time efforts. With a competent manager at the helm, some owners even run their franchises as side projects alongside their primary employment. Typically, an executive franchise requires about 8-10 hours of your week once it's up and running – a far cry from the grueling hours many assume are necessary for success.

Are you ready to see if there's a great franchise in your area? Grab a time on my calendar to meet for 15 minutes and I'll help you find out.

Matt Frentheway

As a successful franchisee and entrepreneur, I can help you find the best opportunity to realize your dream of being a profitable franchise owner. Using my proven process as a franchise consultant, we’ll define your goals, narrow the field, and select the best franchisor for you to achieve financial freedom.