Written by
Matt Frentheway

What You Can Expect Working with Learn2Franchise

You may have already decided that you want the freedom, success, and excitement that come with owning your own business. You also aim to exercise prudence and reduce risk, striving to have it all – without the risk of losing it all.

People in your shoes work with me to minimize the chance of making a mistake in selecting a business that’s right for them.

My Experience

I am a consultant with many years of both general business and franchise experience, having been involved as both a franchisee and a franchisor.

I know franchising inside out. I am familiar with hundreds of franchise companies. I understand how to distinguish the truly exceptional opportunities from the many that are just average or worse.

I am committed to putting my years of experience to work to help you avoid mistakes and achieve a positive outcome. I have seen what happens when people become franchisees in a system that wasn’t right for them, and I am dedicated to making sure that doesn’t happen to you.

Imagine a Franchise That Fits You

What’s the best franchise for you? I get asked that question all the time. The answer always is, "it depends." It depends on your interests, your skills, your capital, your risk tolerance, and your comprehensive understanding of what makes a business decision good for you.

I work with people who are determined to find a business that meets their unique needs. To do this effectively, I first need to understand exactly what your needs are. We will collaborate to outline your profile and create a model that will help you evaluate any franchise opportunity.

I'll ask you detailed questions to identify the business characteristics that suit you best. Then together, we will explore opportunities that align with your answers to questions like these:

  • What are your reasons for wanting to own a business?
  • Have you ever owned a business before?
  • What hours are you willing to work?
  • Where would you like your business to be located?
  • How do you feel about managing people?
  • How much capital do you have for starting a business?
  • Are you planning to have partners?
  • Do you intend to build multiple units?
  • How soon do you want your business to open?
  • Will you be involved on a full-time or part-time basis?

Why Franchise?

A Safety Net

If you were trying an aerial trapeze stunt for the first time, would you do it without a net and safety harness?

Probably not, because chances are very good that you would fall. The same holds true for business ownership. If you’ve never been your own boss, doing it alone could be difficult, scary, and full of the unknown.

Statistics from the Small Business Administration show that one third of all new businesses do not survive their first two years. What is often missing from those failed businesses is a safety net – which is precisely what franchising provides.

This safety net consists of a tried-and-true business concept with operations, marketing, distribution, accounting, technical support, and branding, all in place. A franchise is tested and retested until it's ready for sharp, hard-working entrepreneurs to join the team.

Industry Secrets

Most franchise businesses allow someone with little experience in a specific field to learn new skills and build a thriving business using the system provided by the franchise company.

Career Transition

Perhaps you’re looking to change careers but don’t have the resources to sustain the initial phase. Many franchise businesses are structured for quick ramp-up and cash flow. If you can follow the system, your chances of success are significantly increased.

Community Impact

If you're looking to make a difference in your community, certain franchises allow you to bring valuable services like art or computer training to children, or provide senior care, combining personal fulfillment with business success.

Why Work with Me?

Pre-Screened Choices

With over 3,000 franchise companies in North America, sifting through the plethora of options can be daunting and overwhelming. I’ve done the legwork for you by carefully pre-screening hundreds of franchise companies across various sectors such as retail, fast food, automotive, personal services, and more. I've selected only franchises that meet stringent standards of ROI, litigation history, and overall company stability.

Objective Advice

You can rely on my advice. I don’t have a vested interest in having you select any particular franchise. I am only concerned with ensuring the opportunity you choose matches your criteria and has a successful track record.

Free Service

You pay nothing for my consulting services. I am compensated by franchisors who value the thorough process I follow and recognize the quality of the candidates I refer after our consultations. You will pay the same fees with any franchise, whether you work with me or not.

How We Work Together

I start by listening carefully to what you want.

There are many opportunities available – some excellent, some not so. It can be tough to navigate these alone.

I offer a safe, professional environment where you can learn about opportunities across a broad investment spectrum. We'll work together to build both your business and personal model, defining exactly where you want your business to go and how you intend to get there.

My goal is to find the "perfect fit" for you.

How a Company Becomes a Franchise

Franchises make up a substantial portion of the private sector economy and are a source of jobs for millions of people.

But many people wonder, how does a business become a franchise?

Here are the steps most franchisors go through before you even hear of the company:

  • Success and Documentation: A start-up business first experiences success, learns what works and what doesn’t, makes adjustments, and tests various strategies. Once they have documented results and a system in place, they open a few franchises to retest every assumption.
  • Expansion and Adjustment: More adjustments are made as a few more franchises are awarded and opened, usually in a limited number of test areas.
  • Marketing and Feedback: The business determines what type of marketing works and in what areas based on data from a variety of sources. Are customer expectations being met? Word of mouth will make or break any business concept.
  • Franchisee Collaboration: Franchisees in this new system also share information with each other. Are they happy? Is the corporate office supporting them? Franchisee input is an invaluable resource. They’ve invested their own money, time, and talent into the business and want their share of the pie.
  • Major Expansion: Once everything is working well, major expansion of the franchise concept begins. A good franchisor offers continuing support and training to franchisees, putting as much time into keeping the business on track as they do into growing it. If you're considering investing, it's important to do your due diligence by asking existing franchisees about the company.

The Next Step

There’s never been a better time or place to follow your dream of business ownership.

As an independent consultant, I help future entrepreneurs like you realize your dream. I will help you find your franchise match – a business concept that aligns with your interests, talents, and investment level.

My mission is to help people realize their dreams. By developing a unique and thorough system of candidate qualification and franchise selection, I have helped over 25 entrepreneurs find the right franchise for them.

Now, let’s explore how franchising can work for you!

If you’re ready to make a profound change for the better in your life, if you want to take control and live your American Dream, if you're prepared to take the next step towards achieving your goals... all you need to do is join me for a quick chat.

This 20-minute chat will help us both decide if it makes sense to explore franchising further.

Matt Frentheway

As a successful franchisee and entrepreneur, I can help you find the best opportunity to realize your dream of being a profitable franchise owner. Using my proven process as a franchise consultant, we’ll define your goals, narrow the field, and select the best franchisor for you to achieve financial freedom.