Written by
Matt Frentheway

Avoid These Common Executive Franchisee Mistakes

Executive franchise ownership gives you the thrill of entrepreneurship with the luxury of not being chained to daily operations. Especially appealing is the potential for wealth building through multi-unit franchising or area development, surpassing what's often achievable for solo entrepreneurs.

However, this path isn't without its hurdles. Being forewarned is being forearmed, so let's dive into the common pitfalls of executive franchise ownership and, more importantly, how you can sidestep these challenges.


Why It's a Problem

Many of you transitioning from high-level corporate roles to franchise ownership are no strangers to managing hefty budgets. Yet, the financial scale of a franchise can prove misleading, enticing even the savviest executives into overspending. It's a critical error - unchecked expenditure can torpedo your business before it even gets a chance to thrive.

How to Avoid It

  • Embrace SMART Goals: Utilize the Franchise Disclosure Document to inform your financial planning. Set specific, measurable, achievable, relevant, and time-bound revenue targets to guide your path to profitability.
  • Monitor Your Burn Rate: Keep a vigilant eye on your finances. Knowing your operational runway is crucial for making informed decisions.
  • Spend Wisely: Not all vendor deals through the franchisor are bargains. Explore alternatives and negotiate to ensure you're getting the best value for your money.
  • Operational Efficiency: From hiring financially savvy staff to optimizing energy usage and maintenance schedules, small savings can lead to significant financial health.


Impatience can be a virtue in the corporate world, driving quick wins and aggressive expansions. Yet, in the realm of executive franchise ownership, patience pays dividends. Rapid expansion or pushing for quick profitability can jeopardize the sustainable growth of your franchise operations. The key is to respect the process and growth timeline outlined in your franchise agreement, balancing ambition with strategic patience.

Delegating Too Much

The allure of executive franchise ownership often lies in the promise of a balanced work-life equation. Yet, there's a fine line between effective delegation and disengagement. Ensuring your franchise thrives requires a hands-on approach, at least to some degree. Commit to regular check-ins, maintain open lines of communication with your managers, and make your presence felt. Your engagement is crucial for fostering a culture of accountability and shared success.

Not Following the Business System

Why It's a Problem

Franchise systems are built on proven methods and operational guidelines. While innovation and efficiency are commendable, straying too far from the established path can lead to friction with the franchisor, potentially endangering your business.

How to Avoid It

Remember, the franchise model is about harmonizing individual ambition with collective success. If you're naturally inclined towards innovation, seek a franchise system that values input and flexibility. Transparency with your franchisor about your business vision can help find a franchise model that aligns with your entrepreneurial spirit, ensuring a partnership that thrives on mutual respect and shared goals.

Ready for Success?

Opening a franchise business with awareness and strategic planning is paramount. Avoiding these pitfalls not only ensures the health of your business but also paves the way for a fulfilling entrepreneurial journey.

Considering stepping into the world of franchise ownership? Let's talk.

A 15-minute chat can be the first step towards a prosperous and rewarding future in franchise entrepreneurship. Book a slot on my calendar, and let's begin navigating the path to success together.

Matt Frentheway

As a successful franchisee and entrepreneur, I can help you find the best opportunity to realize your dream of being a profitable franchise owner. Using my proven process as a franchise consultant, we’ll define your goals, narrow the field, and select the best franchisor for you to achieve financial freedom.